By Jonathan London, Martin Lucas
"Using know-how to promote is stuffed with functional, potent innovations to promote extra by means of leveraging the plethora of instruments and knowledge in today’s global. by way of employing those rules, you'll open extra doorways, raise your productiveness, accelerate judgements, and shut extra deals."
--Jill Konrath, writer of SNAP promoting and promoting to important businesses
Using know-how to promote: strategies to Ratchet Up effects indicates salespeople and revenues managers the best how one can leverage various applied sciences to extend revenues and achieve extra consumers. subject matters comprise taking advantage of cloud-based patron dating administration software program, placing social media to the simplest use, offering on 3 continents concurrently via complicated video conferencing, utilizing complicated innovations to realize a data area over opponents, and masses more.
As this publication indicates, whereas the revenues method will stay pretty well a similar from now until eventually the top of time, expertise used thoroughly can raise revenues energy at each step of the cycle. expertise, within the correct palms, is a strategic weapon and a aggressive differentiation instrument which can dramatically increase shut premiums, deal measurement, potency, overall revenues, and masses extra. utilizing know-how to promote will convey you ways to:
extend your industry by using technology.
hire software-as-a-service (SaaS) purposes to maintain song of shoppers, remain geared up, current, and promote extra systematically.
Use social media to extend sales.
continue the private aspect in an international stressed out with technology.
Use the easiest revenues technique and combine each one step with technology.
conquer any aversion to utilizing know-how to sell.
stay away from the capture of overuse or dependency on technology.
Read or Download Using Technology to Sell: Tactics to Ratchet Up Results PDF
Best marketing books
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
Auf der foundation interdisziplinärer Erkenntnisse wird ein einheitlicher Begriffsrahmen und ein Steuerungsmodell für das Kommunikationsmanagement entwickelt. Daran anschließend stellen führende Autoren des Gebietes wichtige Teilbereiche und Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine Zusammenführung wichtiger Positionen zum Thema Kommunikationsmanagement, die die Marketingsicht, die kommunikationswissenschaftliche PR-Sicht sowie neue Ansätze eines Stakeholder Managements einschließt.
The idea that of promoting and coping with relationships with buyers and different curiosity teams is on the center of promoting this present day. within the educational global, the subject is roofed in precise concerns published by means of various journals (e. g. magazine of the Academy of promoting technology, magazine of Strategic advertising, Psychology & Marketing), and meetings and convention periods frequently speak about the benefits of the process.
Über den Erfolg eines Produkts entscheiden die Käufer – und der verantwortliche Produktmanager. Dieser kämpft dabei an mehreren Fronten: Er muss mit sinkenden Budgets immer mehr Produkte in immer kürzerer Zeit einführen und betreuen. Gleichzeitig muss er eine Fülle von Anforderungen aus den internen Abteilungen koordinieren.
Der persönliche Verkauf kann mehr als "nur" verkaufen: Er kommuniziert darüber hinaus die unternehmerischen (Mehr-)Werte und schafft eine differenzierende Positionierung in den Köpfen der Kunden. Lars Binckebanck zeigt, dass von den Instrumenten des Marketing-Mix der persönliche Verkauf den Markenwert im B2B-Geschäft am stärksten beeinflusst, und identifiziert unterschiedliche Verkaufsstile, die mit spezifischen Markenwirkungen einhergehen.
- Leading edge marketing : turning technology into value
- Marktreserven: Leitfaden zum innovativen Marketing
- Arbeitsbuch Marketing
- The Third Screen: The Ultimate Guide to Mobile Marketing (Revised and Updated Edition)
Extra info for Using Technology to Sell: Tactics to Ratchet Up Results
Example text
Some people exhibit a strong bias to a particular motivational need and this affects their behaviour and working/managing style MARKETING MANAGEMENT IN PRACTICE 41 DEVELOPING THE TEAM McClelland suggested that for Achievement-Motivated People: n Achievement is more important than material or financial reward. e. g. , 1960) Achievement-motivated people tend towards X-Theory style, due to their high task focus Theory X Assumptions: n People inherently dislike work Theory Y Assumptions: n People view work as being a natural activity n People will exercise self-direction and control towards achieving objectives to which they are committed n People learn to accept and seek responsibility n People must be coerced or controlled to do work to achieve objectives n People prefer to be directed MARKETING MANAGEMENT IN PRACTICE 43 DEVELOPING THE TEAM Hertzberg Motivators and Hygiene Factors (Hertzberg, F.
Not every team makes it to this stage. At the performing stage, team members are focused on team goals and are aware of the strengths and weaknesses of the team. Forming MARKETING MANAGEMENT IN PRACTICE 35 DEVELOPING THE TEAM Transactional Marketing Whilst transformational leadership does appear to chime in with contemporary developments in organizations, there is also a need for transactional leadership. In marketing, the term transactional marketing is often contrasted with relationship marketing n Transactional marketing emphasizes the exchange of product for money.
Forming MARKETING MANAGEMENT IN PRACTICE 35 DEVELOPING THE TEAM Transactional Marketing Whilst transformational leadership does appear to chime in with contemporary developments in organizations, there is also a need for transactional leadership. In marketing, the term transactional marketing is often contrasted with relationship marketing n Transactional marketing emphasizes the exchange of product for money. It focuses on the individual sale, promotes product features and places relatively little emphasis on customer service n Relationship marketing, on the other hand, focuses on product benefits and is geared toward long-term retention of customers 36 n Transactional marketing is a relatively low cost way to go to market, because there is no need to invest a great deal of time or money in sales people and support personnel.