Download Identity And Strategy: How Individual Visions Enable the by Olaf G. Rughase PDF

By Olaf G. Rughase

This groundbreaking publication explores the connection among organizational id and method and proposes a realistic strategy-making method that is helping to prevent the common pitfalls in strategic switch techniques. In doing so, the writer bridges a big hole in administration and approach literature and explains find out how to virtually hyperlink content material and procedure while designing industry recommendations. a brand new conceptual framework is additionally offered, which emphasizes the significance and dynamics of organizational id and corresponding time-discrepancies for process making.

Show description

Read Online or Download Identity And Strategy: How Individual Visions Enable the Design of a Market Strategy That Works PDF

Similar marketing books

Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung

Auf der foundation interdisziplinärer Erkenntnisse wird ein einheitlicher Begriffsrahmen und ein Steuerungsmodell für das Kommunikationsmanagement entwickelt. Daran anschließend stellen führende Autoren des Gebietes wichtige Teilbereiche und Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine Zusammenführung wichtiger Positionen zum Thema Kommunikationsmanagement, die die Marketingsicht, die kommunikationswissenschaftliche PR-Sicht sowie neue Ansätze eines Stakeholder Managements einschließt.

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

The concept that of selling and handling relationships with consumers and different curiosity teams is on the middle of selling this present day. within the educational global, the subject is roofed in certain matters published by way of various journals (e. g. magazine of the Academy of promoting technological know-how, magazine of Strategic advertising, Psychology & Marketing), and meetings and convention classes frequently speak about some great benefits of the method.

Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing

Über den Erfolg eines Produkts entscheiden die Käufer – und der verantwortliche Produktmanager. Dieser kämpft dabei an mehreren Fronten: Er muss mit sinkenden Budgets immer mehr Produkte in immer kürzerer Zeit einführen und betreuen. Gleichzeitig muss er eine Fülle von Anforderungen aus den internen Abteilungen koordinieren.

Interaktive Markenführung: Der persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft

Der persönliche Verkauf kann mehr als "nur" verkaufen: Er kommuniziert darüber hinaus die unternehmerischen (Mehr-)Werte und schafft eine differenzierende Positionierung in den Köpfen der Kunden. Lars Binckebanck zeigt, dass von den Instrumenten des Marketing-Mix der persönliche Verkauf den Markenwert im B2B-Geschäft am stärksten beeinflusst, und identifiziert unterschiedliche Verkaufsstile, die mit spezifischen Markenwirkungen einhergehen.

Additional info for Identity And Strategy: How Individual Visions Enable the Design of a Market Strategy That Works

Sample text

By linking or contrasting organizational identity with each of these management concepts one can sharpen the somewhat fuzzy boundaries of organizational identity. Corporate identity Many practitioners as well as academics would refer the concept of organizational identity primarily to corporate identity. That is probably because the concept of corporate identity was created by practitioners in the mid1970s and has been widely adopted in theory and practice ever since (see Selame and Selame, 1975; Margulies, 1977).

Social identity has been described in detail by social identity theorists elsewhere. See for instance Hogg (1992); Hogg (1993); Hogg and Abrams (1988); Tajfel and Turner (1986). For historical accounts see Hogg (2000a); Hogg and Abrams (1999); Turner (1996). Brewer and Gardner (1996) outline three different levels of self-representation – from the individual up to the group level. These different levels refer to different levels of inclusiveness of conceptualization of the self, which means the shift from ‘I’ to ‘we’ as the place of self-definition.

Even though organizational and corporate identity does indeed overlap to some degree, there are still considerable differences. Hatch and Schultz (2000, pp. 17–21) distinguish these concepts in terms of perspective, recipients and communication channels. 9 In addition, corporate identity mainly targets external stakeholders and audiences. On the other hand, organizational identity is a self-reflective question of organizational members about ‘who they are’ and therefore is internally created and held.

Download PDF sample

Rated 4.64 of 5 – based on 3 votes