Download The Non-Profit Narrative: How Telling Stories Can Change the by Dan Portnoy PDF

By Dan Portnoy

The Non-Profit Narrative is designed to aid non-profits observe storytelling rules to their day by day operations and communications for max effect. utilising the concept that all corporations have nice tales to inform, Dan Portnoy encourages non-profits to interpret fundraising and engagement throughout the viewpoint of storytelling. This confirmed method has helped non-profits increase thousands of bucks, allure donors and make a profound influence for his or her reason.

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What’s going to happen? ” Start by looking at your DNA. What are the things that make your organization “you”? Look at your events. Maybe you have a Gala, or an Auction, or your normal drive for acquisition. When you add up all of your events and campaigns, you probably have a total of two, three, four, but hopefully no more than five. Wouldn’t it be better to do three campaigns really well than to do seven not-so-hot? If you do three audacious things every year, that is a lot. Can you imagine?

Are you fighting cancer or building a better life for those affected by this condition? Are you providing clean water to a village that has never had it, or are you giving vision to multiple generations to strive for something they’ve never achieved before? Is your organization providing a night of shelter for a recently evicted family or are you providing the tools for life transformation? This truth needs to be explored. Grab your senior team and start brainstorming ideas. I bet there are no less than 15-20 truths about your organization from which you could build a worthwhile campaign.

You’re the expert on your story. As part of your audience, I trust that the information you’re giving me is correct but I need more than facts to be engaged. Show me how you flourish, give me the details, fill in the blanks. Communicating a story only with news items is like trying to get a sense of what a room looks like by looking through the key hole - opinions, details and flourishing swing the door to a great story open wide. Some have never thought of their organization as a story needing to be communicated.

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