By Beth Kanter
The Networked Nonprofit Connecting with Social Media to force ChangeThis groundbreaking e-book exhibits nonprofits a brand new approach of working in our more and more hooked up international: a networked method enabled by means of social applied sciences, the place connections are leveraged to extend effect in potent ways in which force swap for the betterment of our society and planet."The Networked Nonprofit is a must-read for any nonprofit association looking cutting edge, artistic thoughts to enhance their undertaking and higher serve their communities."—Diana Aviv, president and CEO, self sustaining Sector"The net capacity by no means having to invite permission earlier than attempting anything new. within the Networked Nonprofit, Kanter and positive exhibit nonprofits how one can harness this adaptability to pursue their missions in partnership with billion attached citizens."—Clay Shirky, writer, right here Comes every person: the ability of Organizing with out Organizations"The Networked Nonprofit uniquely describes the ancient context and the present demanding situations that compel nonprofit leaders to paintings in networked methods and gives effortless steps to aid clients take advantage of the possibility of social media and 'working wikily."'—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation"A must-read for nonprofit leaders who are looking to switch their businesses from the interior out through embracing the ability of social networks."—Charlene Li, founding companion, Altimeter staff; writer, Open management; and coauthor, Groundswell"This is an ideal guide for somebody who desires to leapfrog their present obstacles of knowing and locate real-world purposes of know-how to increase their mission."—Michele Nunn, CEO, issues of sunshine Institute, and cofounder, HandsOn Network"Kanter and advantageous give you the 'Google Maps' for nonprofits to harness social media to kick butt and alter the world."—Guy Kawasaki, cofounder, Alltop.com, and previous leader evangelist, Apple Inc."URGENT! learn this booklet. Take notes. Take motion. when you paintings for a nonprofit, you do not have to do each factor those pro authors need to proportion, yet you actually need to comprehend what you are missing."—Seth GodinRegister at www.josseybass.com/emailfor additional information on our guides, authors, and to obtain particular bargains.
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Extra info for The Networked Nonprofit: Connecting with Social Media to Drive Change
Peggy provided constant e-mail updates to her friends, new and old, about how they were doing in the Challenge. Peggy’s efforts continued to pick up steam. She recalls: “At first they thought it was just another one of my crazy ideas and that we couldn’t win. Then when we were number five we were so excited and checking the Web site to see where we were in comparison to the other charities. ” When the Case Foundation announced the winners of America’s Giving Challenge, Peggy won second place. 3 As Peggy proved, remembering a world before the Internet does not disqualify a person from using social media well.
But don’t be dismayed if your organization can’t afford these tools—you can still map your network. One is a method for mapping an organization’s ecosystem by hand. The other uses free online tools to map a social network on one particular social media channel like Facebook or Twitter. We will describe both processes below. 6 We have modified Eva’s process based on our own experiences and the context of mapping social networks for domestic nonprofit organizations. The only things that the mappers will need for this process are a willingness to engage, a flip chart, a handful of different colored markers, and different colored sticky notes.
But from her personal e-mail account. You open it because you know Grace and trust her. You also know that she will ask you about it when you see her walking her dog later today. In addition, you were thinking of asking her if she would bring her special Asian chicken salad to the potluck dinner at church next Sunday, so it would be nice to have already done something special for her. You read the e-mail, send a check for $10 to the school fund, and then forward the e-mail to a few friends. Your relationship with Grace is full of social capital because of the interactions that you have had with her for years.