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By W.Gann.

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Integrative research, in contrast with task-directed research that focuses on particular information activities, embraces the entire process of information seeking and use. Its scope includes understanding the situation or context leading to the recognition of information need, examining the information-seeking or retrieval activities, and analyzing the use of information for problem resolution, decision making, or sense making. The assumption is that the study of information seeking should extend into an analysis of why information needs arise and how the needs are perceived, represented, defined, and experienced.

A disruptive innovation, on the other hand, does not attempt to bring better products to established customers in existing markets. Instead, it introduces products that are not as good as those currently available but that nevertheless offer benefits that appeal to new or less-demanding customers—benefits such as being simpler to use, more convenient, less costly, and so on. When it comes to deciding about allocating resources to support innovations, sustaining and disruptive innovations interact differently with organizational values or decision premises used to make these choices.

Decision making in organizations is structured by rules, premises, and routines. Decision premises are value based or factual. Value premises specify what qualities or criteria are important in evaluating alternatives. Factual premises specify what facts are important and need to be established in a decision situation. Decision making commits the organization to a course of action. Decision making is a way of learning but also a way of not learning: decision premises and rules encode and apply past learning, but they can also block new learning.

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