
By W. Stewart Howe (auth.)
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Über den Erfolg eines Produkts entscheiden die Käufer – und der verantwortliche Produktmanager. Dieser kämpft dabei an mehreren Fronten: Er muss mit sinkenden Budgets immer mehr Produkte in immer kürzerer Zeit einführen und betreuen. Gleichzeitig muss er eine Fülle von Anforderungen aus den internen Abteilungen koordinieren.
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Extra resources for Retailing Management
Sample text
Sales % % 10 11 15' 14 13 17 16 16 16 16 17 23 25 36' 33 37 45 47 50 52 54 55 Co-operatives No. Sales % % 5 5 5 6 3 3 2 2 2 2 1 12 12 12 9 7 7 7 6 5 5 5 • The definition of a multiple shop organisation was changed for this year only to one having 5+ establishments. SOURCES: Reports of the Census of Distribution, and more recently Business Monitor SDA25 Retailing (London: HMSO). the proportion of total retail sales accounted for by multiple shops, but also the power of these organisations is reflected in the fact that in terms of numbers of enterprises these multiple organisations comprise a negligible proportion of the total.
M. in the field of domestic electrical appliances. Indeed in a wide range of products, including cigarettes and tobacco, gramophone records, cosmetics, newspapers, bicycles, razor blades, wallpaper and paint, the system of price maintenance crumbled away between the mid-1950s and mid-1960s partly as a result of the legislation on the practice and partly as a result of the trading policies of the large retailers. m. occur in the Restrictive Practices Court. m. were turned down by the Court, while with regard to books (1962) and household medicines (1970) manufacturers are still permitted to dictate retail prices, except under special conditions such as second-hand book sales or remaindering in the case of books.
These establishments represent more than four fifths of shops by number; and in 1987 there were still 213 378 single-shop retailing organisations, accounting for 62 per cent of all outlets. Second, independent shops have, however, suffered a significant loss in their share of retail trade over the years since 1950. This proportion has fallen from 65 per cent in 1950 to 40 per cent in 1987; and the decline indicates both the cost competitiveness of multiple shops and the extent to which they have been able to attract an increasing proportion of shoppers with a wider range of goods.