Download Hybrid Value Creation by Vivek K. Velamuri (auth.) PDF

By Vivek K. Velamuri (auth.)

This paintings offers with hybrid worth production, i.e., the method of producing extra worth by way of innovatively combining items (tangible part) and companies (intangible component). Vivek ok. Velamuri presents a scientific review of the state of the art of the sphere and identifies empirically derived options for hybrid price production. additionally, it is helping practitioners to come back to grips with figuring out the dynamics of hybrid worth production, regardless of the they're in. even as instructions for destiny study are pointed out and provided.​

Show description

Read Online or Download Hybrid Value Creation PDF

Best marketing books

Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung

Auf der foundation interdisziplinärer Erkenntnisse wird ein einheitlicher Begriffsrahmen und ein Steuerungsmodell für das Kommunikationsmanagement entwickelt. Daran anschließend stellen führende Autoren des Gebietes wichtige Teilbereiche und Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine Zusammenführung wichtiger Positionen zum Thema Kommunikationsmanagement, die die Marketingsicht, die kommunikationswissenschaftliche PR-Sicht sowie neue Ansätze eines Stakeholder Managements einschließt.

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

The concept that of promoting and dealing with relationships with consumers and different curiosity teams is on the middle of selling this day. within the educational global, the subject is roofed in specific concerns published through a variety of journals (e. g. magazine of the Academy of selling technological know-how, magazine of Strategic advertising, Psychology & Marketing), and meetings and convention classes on a regular basis speak about the benefits of the procedure.

Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing

Über den Erfolg eines Produkts entscheiden die Käufer – und der verantwortliche Produktmanager. Dieser kämpft dabei an mehreren Fronten: Er muss mit sinkenden Budgets immer mehr Produkte in immer kürzerer Zeit einführen und betreuen. Gleichzeitig muss er eine Fülle von Anforderungen aus den internen Abteilungen koordinieren.

Interaktive Markenführung: Der persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft

Der persönliche Verkauf kann mehr als "nur" verkaufen: Er kommuniziert darüber hinaus die unternehmerischen (Mehr-)Werte und schafft eine differenzierende Positionierung in den Köpfen der Kunden. Lars Binckebanck zeigt, dass von den Instrumenten des Marketing-Mix der persönliche Verkauf den Markenwert im B2B-Geschäft am stärksten beeinflusst, und identifiziert unterschiedliche Verkaufsstile, die mit spezifischen Markenwirkungen einhergehen.

Additional info for Hybrid Value Creation

Sample text

5 37 Perspective shift required to design PSS Morelli 2003 Case study Product audit tool to measure all aspects of an offering Moultrie, Clarkson, and Probert 2006 Theoretical Mapping actors involved and defining requirements Morelli 2006 Theoretical Method to estimate customer satisfaction for conceptual design of PSS Kimita, Shimomura, and Arai 2009 Theoretical Towards active participation of customers in the design of PSS Morelli 2009 Theoretical The Innovation View The innovation view contains publications that not only focus on innovation, but also deal with firms in transition from offering a standalone product or service to offering a product–service combination.

In line with that, over 100 full-time researchers split in 15 fully funded BMBF projects have researched on hybrid value creation. Second, this publication originates from a German research institution and the authors are convinced that literature reviews are a valuable mechanism to make research accessible in a systematic way, even across the boundaries of languages or publication formats. Hence, research2 done in Germany and published in the German language is also included in this review.  2 In line with German academic culture, dissertations have also been included.

2 In line with German academic culture, dissertations have also been included. 2 21 Analysis Initially, the results of the database search identified in total 1,193 publications in the English language in or after 1995 (excluding book reviews and editorials) for further examination. After an initial screening of the identified publications, 119 were shortlisted as directly relevant to the research enquiry. The list, along with the initial search results and the number of shortlisted publications for each search term or string of terms, is reported in Table 1.

Download PDF sample

Rated 4.27 of 5 – based on 7 votes