By X. Font, R. C. Buckley
There's presently significant curiosity in measuring the sustainability of tourism mostly, and of ecotourism particularly. Hitherto, it's been tough for shoppers to grasp no matter if claims of tourism locations and items being "ecologically sustainable" are according to challenging facts. The tourism has accordingly been constructing the right way to degree those objectively within the type of ecolabels.This publication is the 1st giant booklet to study this topic. Emphasis is put on the standards utilized in ecolabels to figure out sustainability, the promoting of ecologically-labelled tourism items and the administration of present ecolabels and awards.
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Extra resources for Tourism Ecolabelling: Certification and Promotion of Sustainable Management
Sample text
Once consumers have paid a premium price for an ecolabelled product, they want it to mean something, and they are likely to lobby governments for legislation if they feel they are being duped. Equally, of course, if an ecolabel really does have guts and teeth, providers will only adopt it if they are satisfied that it yields a market advantage which outweighs its costs. Maturity and Penetration For consumers to take account of tourism ecolabels in purchasing decisions, the label needs to differentiate clearly and reliably between products with high and low environmental performance or quality.
Second, tourism companies may want to be seen to be environmentally friendly to gain corporate advantage through enhanced image. 2. X. Font Benefits of green management and marketing (Font, 2001). Target markets Aims Organization itself Traders Resources Staff preservation awareness Corporate advantage through image Financial benefits Ability to influence Access new suppliers Access to capital Eco-savings Reduced insurance Recycling revenues Good staff relations Non-profit organizations Public sector Expert input to Leadership product design Customers Managed consumption through education Promotion Access to new markets Status/PR Input in planning policies Increase in Funding Indirectly, through image opportunity usage prices reinforcement Penalty avoidance Possible tax incentives Product endorsement environmental practices and a green image, ranging from incentives to higher selling prices to cost savings (Font, 2001).
Htm Wight, P. (1994) Environmentally responsible marketing of tourism. In: Cater, E. and Lowman, G. (eds) Ecotourism: a Sustainable Option? John Wiley & Sons, Chichester, pp. 39–53. , Turner, W. and Stoneman, P. (1996) Marketing strategies and market prospects for environmentally-friendly consumer products. British Journal of Management 7(3), 263–281. C. Issues in Ecolabelling Chapter 2 Major Issues in Tourism Ecolabelling RALF C. BUCKLEY Introduction The aim of this chapter is to introduce the major issues in tourism ecolabelling that are examined throughout the book.