By Stanton A. Glantz, John Slade, Lisa A. Bero, Peter Hanauer, Deborah E. Barnes, C. Everett Koop
Around-the-clock tobacco talks, multibillion-dollar proceedings opposed to the most important cigarette businesses, and legislative wrangling over how a lot to tax a pack of cigarettes--these are essentially the most contemporary episodes within the battle opposed to the tobacco businesses. The Cigarette Papers indicates what began all of it: revelations that tobacco businesses had lengthy identified the grave risks of smoking, and did not anything approximately it.In may perhaps 1994 a field containing 4,000 pages of inner tobacco files arrived on the place of work of Professor Stanton Glantz on the college of California, San Francisco. The nameless resource of those "cigarette papers" used to be pointed out in basic terms as "Mr. Butts." those records offer a surprising inside of account of the actions of 1 tobacco corporation, Brown & Williamson, over greater than thirty years. Quoting largely from the files themselves and interpreting what they demonstrate, The Cigarette Papers exhibits what the tobacco businesses have identified and galvanizes us to do so.
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Additional info for The Cigarette Papers
Example text
The tobacco industry followed Hill and Knowlton's advice. 1). This advertisement appeared in 448 newspapers in 258 cities, reaching an estimated circulation of 43,245,000 (12). The advertisement states, Recent reports on experiments with mice [conducted by Wynder, Graham, and Croninger (2), who found that painting mice with tobacco tar caused cancer] have given wide publicity to a theory that cigarette smoking is in some way linked with lung cancer in human beings. 1. The tobacco industry ran this advertisement in January 1954 announcing the creation of the Tobacco Industry Research Committee in response to growing public concern that smoking causes cancer.
There is talk of possibilities—the first step in planning. Yet the disturbing element is that no one seems disposed to suggest measures for meeting these possibilities. Everyone admits to a "wait-and-see" attitude, but this is without individual endorsement. " I would suggest that the time is most propitious for leadership in shoring up industry organization and planning. Such leadership should be applied on all levels of participation—Executive, Legal, Trade, and Public Relations. I see Brown & Williamson as having both this opportunity and obligation.
A few months later, at an industry conference in Bristol, England, Dr. 01, p. 3}. ― 32 ― Unfortunately for the tobacco industry, the results of these early studies were discouraging. As we discuss in the following chapters, by the 1960s BAT scientists had concluded that nicotine is addictive and company-sponsored laboratory tests showed that components of tobacco smoke cause cancer in animals. The company responded to these findings at first by attempting to create a "safe" cigarette, although it publicly maintained that cigarettes had not been proven dangerous to health.