Download Essentials of Management Information Systems (10th Edition) by Kenneth Laudon, Jane Laudon PDF

By Kenneth Laudon, Jane Laudon

An in-depth examine how today's companies use details technologies.

Many companies search for applicants who know the way to take advantage of info structures, creating a normal figuring out of data structures an asset to any company specialist. Laudon and Laudon proceed to stress how company pursuits form the appliance of latest details platforms and technologies.

The 10th variation gains new establishing, final, and Interactive consultation situations, in addition to up-to-date textual content, figures, tables, and instances.

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Sample text

These poor outcomes raise costs and lose customers. In the past 10 years, information systems and technologies have made it possible for managers to use real-time data from the marketplace when making decisions. For instance, Verizon Corporation, one of the largest regional Bell operating companies in the United States, uses a Web-based digital dashboard to provide managers with precise real-time information on customer complaints, network performance for each locality served, and line outages or storm-damaged lines.

A substantial part of management responsibility is creative work driven by new knowledge and information. Information technology can play a powerful role in helping managers develop novel solutions to a broad range of problems. As you will learn throughout this text, technology is relatively inexpensive today, but people are very expensive. Because people are the only ones capable of business problem solving and converting information technology into useful business solutions, we spend considerable effort in this text looking at the people dimension of information systems.

Owner Timothy Childs developed an iPhone app that enables him to remotely log into each chocolate-making machine, control time and temperature, turn the machines on and off, and receive alerts about when to make temperature changes. The iPhone app also enables him to remotely view several video cameras that show how the TCHO Flavor Lab is doing. TCHO employees also use the iPhone to exchange photos, e-mail, and text messages. Using handhelds to run the business is not limited to small companies.

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