Download The Power of Persuasion: How We're Bought and Sold by Robert V. Levine PDF

By Robert V. Levine

A glance backstage of shilling and pitch to work out how we're manipulated daily

Robert Levine bargains readers an incisive new tackle the mindsets of these who prod, compliment, debase, and control others to do issues they by no means concept they’d do—and are often later sorry they did. he is taking a hands-on procedure by means of attending education periods for magicians honing their craft and by way of taking jobs as a door-to-door salesman and a used motor vehicle salesman. Levine explores the awesome impact and tool of subtlety on potent persuasion, the nice phantasm of non-public vulnerability, and the not going similarities throughout a variety of persuasive ideas, from mom and dad to con males to fans to spiritual leaders.

Robert Levine (Fresno, CA) is Professor and previous chairperson of the Psychology division at California kingdom college, Fresno. He has released articles in Psychology at the present time, realize, American Demographics, The New York instances, Utne Reader, and American Scientist. His publication, A Geography of Time, was once the topic of function tales all over the world, including Newsweek, the recent York instances journal, CNN, the BBC, ABC’s Primetime, and NPR’s All issues thought of and Marketplace.

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Extra resources for The Power of Persuasion: How We're Bought and Sold

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59 He’s also tackled the problem of getting shoppers to explore the furthest reaches of the store, to keep them from going halfway down an aisle and reversing field. He studies which products and displays pull customers to the rear displays. These usually turn out to be basic staples that people buy a lot of and know the store carries. Gap stores, for example, have learned to place denim on the back wall. This just scratches the surface. 60 In other words, consumer anthropologists know more about your habits than you do.

Honesty Authority generates respect, but another type of trustworthiness is even more compelling: that resulting from character. The honesty, integrity, and morality of a persuasion professional are particularly important when objective issues are vague. In political campaigns in the United States, for example, candidates tend to avoid clear stands on potentially divisive issues, seeking instead a middle ground. It is often difficult to firmly grasp what a candidate stands for. S. elections concerns character issues.

Best of all, Betty wrote comments throughout these pages, almost all of which equated her profit motive with nothing more than good family values: My boys enjoy baseball. 4 boys in little league is expensive. My commission checks sure come in handy. I love being able to work when I choose. I chose not to work this weekend and took my kids to the country fair at their school. It’s great to have a very flexible schedule. My husband and I have made this a family business. He bonds with the kids the nights I choose to work.

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