By Maxwell Maltz
Zero-Resistance Selling is your advisor to actually "reprogramming" your personal self-image that can assist you reach your loftiest promoting and occupation targets. you will find step by step recommendations to harness the facility of your mind's eye to wipe away resistance on your revenues shows ... develop into an impossible to resist "master nearer" ... overcome self-defeating conduct ... and use pressure on your virtue.
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How am I ever going to expand this account’s value if I can’t even get my ideas listened to? ” I listened as the salesman described when and how he went to this customer with new products or ideas. He described what he said and what the client said. ” I inquired. “Absolutely,” the salesman said. ” “It might as well be,” I told him. “As long as you make the same first move, he is going to make the same second move. You and he are having the same chess match over and over again. Because you are frustrated with this client, you keep approaching him exactly the same way, just waiting for his unsatisfactory response.
Please let us know if he has August 8th open and how much to make the check out for,” I was very eager to return that call. Let me at the phone! But if a Met Life agent gave me the name of a regional sales manager who was on the committee to choose speakers for the next convention and suggested I call and introduce myself to him, I was not all that eager to make the call. You see, I am a human being just like you, with ordinary human emotions and frailties. You and I are very much alike. We may be able to force ourselves, with mature will and self-discipline, to do certain unpleasant things in order to get very desirable results.
P. ” Unfortunately, optimism is massively misunderstood. Most people believe incorrectly that being optimistic means always feeling cheerful, happy and “positive,” never acknowledging adversity, problems, or setbacks. This sets up an impossible standard. No human can “think positive” all the time. Certainly, no human can go through life having only positive experiences. No salesperson can go through life without experiencing call reluctance, procrastination, slumps, frustration and disappointment.