By Herschell Gordon Lewis
Here's incisive statement and greater than a hundred totally illustrated examples revealing the "real" methods of the unsolicited mail writing alternate. you can find examples of unsolicited mail letters for each achieveable product variety, from siding and steaks to multi-million greenback desktops. you are going to additionally locate letters that promote collectibles, books and subscriptions, monetary providers and investments, memberships, company services, own providers, and assurance. a few of these letters are sizzling off the pc, others were winning for almost part a century -- yet all of them manage to impress, excite, or persuade the recipient to reserve, give a contribution, or generate a reaction.
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Additional resources for World's greatest direct mail sales letters
The challenge is one, then, of convincing the reader, first, that the service is worthwhile and, second, that the service is unique. The Implementation The writer builds a case for what he calls "information overload"12,310 articles about technology in business generated each day. The comparison is a strong one: The President of the United States, who has many staffers among whom this information is split; and you, the typical business executive, who has no such filters. The publication is sent by fax rather than by post or delivery system.
Page 95 (Continued) Page 96 (Continued) Page 97 Page 98 Mailer: The Chronicle of Philanthropy Key Words: ''New demands from donors'' The Challenge Fund raisers, a highly sophisticated group of professionals, often feel they should be writing advice to their contemporaries rather than paying for a subscription to a publication which gives them advice. Convincing a fund raiser that a publication has information which will add substantially to his or her professional stature and capabilities is not only a challenge; it is a major challenge.
You reply, "How? What will you do? " Are we about to convince you? Or are we exasperating and alienating you? Deep in the letter is solid grist for our word-mill. The organization has computer software for the individual investor, and it's so masterful Wall Street professionals use this same software. ) Buried even deeper are: Page 3 the capability of buying stocks direct from corporations, avoiding brokers' fees; discounts on financial publications well in excess of membership dues; advanced online trading software; .