Download Winning the Influence Game: What Every Business Leader by Michael Watkins PDF

By Michael Watkins

Play the sport to win

''More and extra CEOs are studying that dealing with one’s company atmosphere is as vital as coping with operations, finance, and revenues. profitable the impact online game explains how a strategic executive kin software could make a massive impression on that surroundings on the federal, kingdom, and native levels.''–Douglas G. Pinkham, President, Public Affairs Council

''A valuable, exact guide that are supposed to locate itself at the desktop–or on the bedside–of each company chief. those are the talents that each enterprise chief must reach the more and more complicated and quickly altering globalized economic system within which they operate–and to achieve aggressive virtue for his or her company’s future.''–Ira Jackson, Director, heart for enterprise and executive, John F. Kennedy college of presidency

''Winning the impact online game offers a good review for the company chief of ways govt can impression the ground line–both definitely and negatively. The transparent, concise, and useful demeanour during which the ebook is prepared and data supplied makes it an exceptionally resource to these charged with the accountability of making a good govt family members program.''–Margery Kraus, President and CEO, APCO all over the world

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Extra resources for Winning the Influence Game: What Every Business Leader Should Know about Government

Sample text

While Ford and its suppliers work together to sustain their competitive advantage vis-à-vis competitors, they also try to transform relationships in the value net in advantageous ways. qxd 1/19/01 8:14 AM Page 41 Linking Goals to Business Strategy 41 source for key parts. As part of its strategy to change the game, Ford announced in 1999 that it would cooperate with General Motors and Daimler Chrysler to create a huge new electronic procurement exchange to leverage electronic transfer of data and reduce procurement costs.

Chapter 4 offers advice on how to build the relationships necessary to support your influence efforts. Once you have a solid foundation in place, you will be ready to craft winning strategies to achieve your objectives by influencing rule makers and referees. Crafting strategies means identifying key leverage points in government processes, building coalitions, and framing persuasive messages. These elements of an effective influence campaign are explored in Part II. Chapter 5 explains how to identify key leverage points in government processes.

Qxd 1/19/01 8:11 AM Page 21 Fundamental Principles 21 Motors has been in conflict with its dealers over the future of automobile retailing, whose competitive nature is being changed by the Internet. In Texas, for example, General Motors created an Internet showroom to enable customers to purchase used vehicles online. 14 Likewise, Ford and Bridgestone/Firestone had a long-standing business relationship that came under severe strain because of intervention by legislators and regulators. In early May of 2000, the National Highway Traffic Safety Administration (NHTSA) launched an investigation of fatal accidents linked to tire separation problems on Ford’s Explorer SUVs.

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