By Warren Wechsler
Warren Wechsler, founder and president of overall promoting Inc., provides this useful, hands-on consultant to being a complete revenues individual. In a simple to stick to layout, Wechsler explains tips on how to advance a good strategic revenues plan, devise profitable methods of marketing, the best way to rank customers, what to claim whilst drawing close humans for the 1st time, what's the special variety of instances to touch humans in a given timeframe and lots more and plenty extra. Readers will examine from an skilled, specialist salesclerk how you can enforce the step by step means of expert promoting.
Topics include:
- Why salespeople fail
- promoting as telling is a fable
- how you can resurrect misplaced accounts
- significant account procedure: how one can compete for and win significant accounts
- Obligating questions as promoting advantage
- the facility of silence
- company mess ups and relocations
- making a profitable video game plan
- The 5 parts of powerful revenues practice
- Being continual with out being a pest
Read or Download Total Selling (Sourcebooks) PDF
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Extra info for Total Selling (Sourcebooks)
Sample text
I’ll just go by the seat of my pants. I’ll just say whatever comes into my mind. How many times have you heard that type of language when you hear salespeople describe what they do? Well, it’s wrong. Great salespeople don’t shoot from the hip, wing it, or say whatever comes into their mind. Great salespeople are light on their feet and flexible. That’s a great attribute to have. Generally speaking, though, the greatest salespeople have a sales process that they follow. When I say “sales process,” I’m talking about something that is definable, actionable, measurable, and repeatable.
When I think about that episode of I Love Lucy, I think about the sales profession. Too many times we spend our energy going out to get that new business, and we completely ignore our current customers. When a competitor of ours calls one of our current customers and says, “I’ve got an idea for you,” our client is thinking, Why hasn’t my current vendor, the incumbent, the company I’ve been loyal to told me that or asked me that? Why do I feel left out, ignored, or under-utilized? That’s what they’re thinking.
Have they told you that you’re wearing out Building a Strong Foundation ▼ 47 your welcome? Are they saying, “Call me next week. ” Or, “You don’t have to call me every month. ” You are wearing out your welcome. When you offer these new products and services on a regular basis, are they buying them from you? If the answer is that they are, then obviously you’re not wearing out your welcome. Maybe this is what’s really behind your question. Are you facing the law of diminishing returns, where you’re calling your customers over and over again and you’re finding out they’re buying less and less, or picking up fewer and fewer new ideas?