By Kent D. Peterson, Terrence E. Deal
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Extra info for The Shaping School Culture Fieldbook, 2nd Ed.
Write an Advertisement for Your School In preparation for this activity, you might want to cut out examples of advertisements for charter schools and independent schools. Such ads can be found in Vision and Values 27 The New York Times and most major newspapers. A search of the Internet will produce longer descriptions that schools use to engage parents and attract new students. Posting examples such as these around the room will help groups see how ads are written. Divide the staff randomly into groups of four or five, and have each group write an advertisement for your school.
Is it presented in their language? Is it visually engaging to them? 18 The Shaping School Culture Fieldbook Do they hear it often and in different ways—for example, through words, symbols, stories, examples, and actions? Do staff, parents, and students seem excited about the mission statement? Describe how each group feels about the mission. Collect Data from Stakeholders About Their Understanding of the Culture Ask your PTA what would help parents know and understand the mission of the school.
Which values and purposes have endured? 0 16 The Shaping School Culture Fieldbook Discuss with the staff what this information tells them about the school and its deeper cultural foundation. Is your school’s current mission statement prominently displayed? Is it posted in the office, in classrooms, on the school’s letterhead and business cards, and on coffee cups, T-shirts, and mouse pads? List all the places where the mission is displayed at your school. Vision and Values 17 How is the mission articulated and communicated?