By Sami Finne
In addition to offering important insights into why retail operates how it does, The Retail price Chain describes the foremost recommendations of effective client reaction (ECR) and offers a number of illustrative circumstances to illustrate the consequences. As such, it truly is crucial studying for either retail practitioners and scholars of retail and channel advertising
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Extra resources for The retail value chain: how to gain competitive advantage through efficient consumer response (ECR) strategies
Example text
The number of multi-allergic people is also increasing. Health and a healthy diet are accompanied by different fashion diets emphasizing a certain type of foods, such as the Atkins diet, which encourages avoiding carbohydrates. Many retailers have answered to this call with low-carb products in assortments. Protein has been added to some surprising products, such as pasta. Though some diets have a very short life, retailers may enhance customer satisfaction and sales by offering products compatible with them.
Retailers can be very successful in the insurance business because they can choose their target groups and customers to be contacted among loyalty club members. Based on the knowledge of a customer’s behaviour, a retailer has different information from the traditional insurance companies, which usually get their information from external data sources. The hit rate of campaigns carried out by traditional insurance companies is usually low, and retailers have good opportunities to be more effective.
Similar service outlet concepts have been established by many mobile operators. Dell has also piloted a mall concept store, and it seems as though it may well take the road paved by Apple. Vertical integration also happens in grocery retailing, but there retailers are often in the driver’s seat. Extreme examples of vertical integration are Change Drivers in the Retail Value Chain 21 hard discounter business models. Hard discounters keep 600 to 1,000 lowprice items in their assortments, consisting mainly of private labels, bought from contract manufacturers with clear retailer-driven specifications.