By Allan Dib
Caution: don't learn This e-book in case you Hate cash to construct a winning company, you must cease doing random acts of promoting and begin following a competent plan for speedy company development. commonly, making a advertising plan has been a tricky and time-consuming method, that's why it usually does not get performed. within the 1-Page advertising Plan, serial entrepreneur and rebellious marketer Allan Dib finds a advertising and marketing implementation step forward that makes making a advertising plan easy and quick. it is actually a unmarried web page, divided up into 9 squares. With it one could map out your personal subtle advertising plan and cross from 0 to advertising hero. no matter if you are simply beginning out or are an skilled entrepreneur, The 1-Page advertising Plan is the best and quickest method to create a advertising plan that would propel your online business development. during this groundbreaking new booklet you will find: • how one can get new buyers, consumers, or sufferers and the way make extra take advantage of present ones. • Why “big enterprise” type advertising and marketing might kill your corporation and techniques that truly paintings for small and medium-sized companies. • the best way to shut revenues with no being pushy, needy, or obnoxious whereas turning the tables and having customers begging you to take their funds. • an easy step by step approach for growing your personal custom-made advertising plan that's actually one web page. easily stick to alongside and fill in all of the 9 squares that make up your personal 1-Page advertising and marketing Plan. • how you can annihilate opponents and make your self the one logical selection. • the right way to get impressive effects on a small price range utilizing the secrets and techniques of direct reaction advertising. • how you can cost excessive costs in your services and products and feature shoppers truly thanks for it.
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Extra resources for The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Example text
During this follow-up call, Tom is offered a maintenance package where a qualified technician will look after his IT systems for a fixed monthly fee. It also includes unlimited technical support so if Tom is stuck at any time, he can call a toll free number and get immediate help. Tom takes up this offer. The support line alone is of huge value to him as he frequently gets frustrated with his IT system and loses productive time trying to figure out a fix. Tom even refers three of his business friends from his golf club to this company because of the great service he’s experienced.
It’s focused on the specific problems of the prospect and aims to solve these problems with education and specific solutions. It is also the only real way for a small business to affordably reach the consciousness of a prospect. When you turn your ads into direct response ads, they become lead generating tools rather than just name recognition tools. Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting-in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page.
Don’t worry, I’m not going to get all woo woo on you here. An avatar is a detailed exploration and description of your target customer and their lives. Like a police sketch artist you piece together a composite which creates a vivid picture of them in your mind. It helps tell their story so that you can visualize life from their perspective. It’s also important to create avatars for each type of decision maker or influencer you might encounter in your target market. For example if you’re selling IT services to small companies in the financial services industry you might be dealing with both the business owner and their assistant.