Download Statistical Modeling and Analysis for Database Marketing: by Bruce Ratner PDF

By Bruce Ratner

This specialist compilation supplies a set of winning database advertising methodologies for giant info. It bargains options to universal difficulties within the database advertising undefined, targeting the wishes of knowledge analysts and knowledge miners. The quantitative recommendations defined marry conventional statistical methodologies with new computer studying equipment. The booklet examines 3 techniques in version review: conventional decile research; precision; and separability. It additionally explores state of the art ideas, together with genetic clever hybrid versions. by way of following the step by step methods distinctive within the textual content, database advertising pros can how to follow the correct statistical suggestions to any database advertising challenge.

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4. , Smoothing Methods in Statistics, Springer-Verlag, New York, 1996. 5. , Rapid Statistical Calculations, Hafner Publishing, New York, 1959. © 2003 by CRC Press LLC 3 Logistic Regression: The Workhorse of Database Response Modeling Logistic regression is a popular technique for classifying individuals into two mutually exclusive and exhaustive categories, for example: buy–not buy or responder–nonresponder. It is the workhorse of response modeling as its results are considered the gold standard.

Straightening data often makes data symmetric, and vice versa. You may recall that symmetric data often have the profile of the bell-shaped curve. 5 Re-expressing for Straight Data Ladder of Powers is a method of re-expressing variables to straighten a bulging relationship between two continuous variables, say X and Y. 3. When the X-Y relationship has a bulge similar to any one of the four shapes, both the Ladder of Powers and the Bulging Rule, which guides the choice of “rung” in the ladder, are used to straighten out the bulge.

Let zX and zY be the standardized versions of X and Y, respectively. That is, zX and zY are both re-expressed to have means equal to zero, and standard deviations (std) equal to one. 3). 1. Columns zX and zY contain the standardized scores of X and Y, respectively. The last column is the product of the paired standardized scores. 83. 46. 46. 32 Scatterplots The linearity assumption of the correlation coefficient can easily be tested with a scatterplot, which is a mapping of the paired points (Xi,Yi) in a graph; i represents the observations from 1 to n, where n equals the sample size.

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