By Joel Saltzman
Joel Saltzman teaches readers the right way to create "surprising, but inevitable" recommendations, irrespective of the problem or activity to hand. simply. regularly. And economically.
Shake That Brain! is a suite of artistic and encouraging counsel and instruments for locating options in numerous areas-from revenues, advertising, and product production to ethics, innovation, and the base line. subsidized by means of strong and compelling examples from a large choice of real-life purposes, Joel Saltzman gives you power, edge-and plenty of fun-as he courses readers via a sequence of confirmed formulation for developing amazing recommendations, from harnessing the facility of contrary pondering to turning your worst principles into your top rules ever. jam-packed with workouts, easy-to-apply formulation, pleasing pop-quizzes, and eye-opening instructing examples from the realm of industrial, know-how, ads, and extra, here is a solution-finding guidebook that may be used for succeeding at the activity or at home.
Joel Saltzman is a qualified speaker, advisor, and bestselling writer. He has performed Shake That Brain! courses for gray ads overseas, Harley Davidson, the U.S. division of the Treasury, and Warner Bros. Studios. His paintings has been known as "witty and worthwhile" by way of humans journal and he is the recipient of a countrywide Audie award for "Best academic and coaching Audio." His site is www.shakethatbrain.com
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Stravinsky was booed. You’re nobody if you don’t get booed sometimes. —Bob Dylan ch03_4604 12/19/05 11:30 AM Page 15 3 Be OPTIMISTIC Optimism is key. ”). In point of fact: Whether you believe you CAN, or whether you believe you CAN’T, you’re absolutely right. —Henry Ford What’s required is courage: having the fear of failure AND the daring to move ahead despite uncertainty and doubt. “You’re all by yourself in what feels like the middle of the ocean,” writes surfer and novelist Kem Nunn. “You’ve gotten caught in the impact zone and you’re being rolled by one wave after another.
Ch05_4604 12/20/05 3:51 PM Page 35 Have FUN with It 35 4. It helps us to learn. (Yesterday, when I picked my son up from school, half a dozen kids started singing the wholewheat bread song. ) And yes, adults can have fun AND learn as well. Consider the following two approaches to conveying the importance of properly washing your hands to rid them of germs, especially during flu season: Approach #1: Using warm water and soap, wash your hands for fifteen seconds. That is longer than you think; try counting slowly to fifteen next time you wash up and you’ll see how deficient the average two-second rinse really is.
For example: 1. They use staples. 2. When they run out of staples, you need to put new ones in. 3. They lie flat on a desk—until recently, that is. Having listed every assumption you can think of, now go back and challenge each assumption. ch07_4604 12/19/05 11:35 AM Page 49 Question Your ASSUMPTIONS 49 1. Do staplers have to use staples? 2. What if you had a stapler with an endless supply of staples? Or a stapler that was disposable: you just threw it out when it ran out of staples? That’s how you do it.