By Anneke Seley
Two Silicon Valley insiders display the rising revenues 2.0 development and the way businesses can make the most of it
revenues 2.0 explores the rising revenues 2.0 phenomenon, the way it is characterised, why it really is primary for a company’s long term luck, and the way a person can start with this new method of producing profit. pushed through an explosion of on-line items and altering shopper paying for personal tastes, revenues 2.0 is the wedding of internet 2.0 applied sciences with cutting edge revenues approaches. The booklet indicates readers easy methods to redeploy their revenues groups for higher bottom-line effects and divulges the entire transformations among revenues 2.0 and standard promoting. via genuine global case stories, readers will learn the way leaders completed exceptional effects and a aggressive virtue. acceptable to revenues groups in any undefined, revenues 2.0 offers the way forward for revenues this present day.
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Additional resources for Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology
Example text
Mike is a naturally talented sales professional who exudes charisma and has a gift for connecting with customers and employees. 0: sales is an art. In many industries, executives hiring sales teams and managers place artistry and a winning personality at the top of their lists of qualifications for all of their sales candidates. 0 practices. 0 artist, he recognized early in his career that art alone would not guarantee a sales organization’s success. 0 is a manufacturing conveyor belt. While this comparison is useful, it only goes so far.
0 Imperatives. The companies we reference to illustrate the imperatives are profiled in Part 3 of this book. 0 imperatives are: 1. 0 initiatives, organize sales resources strategically, and get executive-level support. 2. Facilitate sales and marketing collaboration and alignment. 3. Define an improved sales process and commit to it. 4. Use the sales process strategically. 5. Create personalized, long-term, collaborative relationships with prospects and customers. 6. Facilitate team selling and best-practices sharing.
0 approach. These companies are making it easier for their clients to do business with them by recognizing customer preferences and priorities. Those businesses that score at the highest levels of customer engagement and continuously improve their processes are being rewarded with more revenue. 0 business plans are winning, too. 0 practices have a better chance of succeeding than those that aren’t. Ray Lane is Managing Partner at Kleiner, Perkins, Caufield, & Byers (KPCB), one of the bestknown and well-respected venture capital firms in the world.