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By Michael Regester

''''Clearly written and sympathetic with no taking facets, this ebook may possibly quite make a distinction in your corporation if the unforeseen happens.'''' -- advertising and marketing Business

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This should include a clearly defined policy and associated communication strategy. To appreciate that it is not realistic to change public opinion about the size of the risk (even if the true risk of an unfamiliar hazard is small), and so for the organization or industry: – to communicate in language that relates to and alleviates public anxiety; – to establish and build trust about the commitment to control, reduce and contain it. Outside-in thinking THE ADVOCACY APPROACH According to Howard Chase (1984), more often than not activist groups are setting the public policy agenda by combining propaganda techniques with computer-age technology.

Marketing pressure is a key driver for the organization’s campaigns, together with a streamlining of tactics based on research, the use of the media and the law, and targeted lobbying. 15 Risk issues management However, the strength of NGOs should not be misinterpreted as an issue fait accompli. No company should feel bullied into automatic capitulation over NGO demands if the tactics employed involve unfounded allegations or misinformation. These should be rebutted in a clear, credible and consistent manner.

On 6 July 2000 the European Parliament voted on a draft Council Directive on phthalates in toys, requiring the banning of all phthalates in plastic toys for children under three years of age. This was followed by a demand by the European Parliament for a policy to replace soft PVC. In the United States, industry capitulation was also swift. Government agencies, toy manufacturers and toy retailers came under pressure to remove phthalates from their products following the regulatory action in EU countries.

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