By Trevor Morris
This e-book is essential for an individual attracted to Public Relations in New Europe Whether you're operating in PR, learning PR, a journalist facing PR, or simply drawn to this attention-grabbing and speedy becoming industry, this book bargains readers a necessary perception into how PR works.
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Extra resources for Public Relations for the New Europe
Example text
It is usually a mistake to flout the accepted rules of the business community so a knowledge of generally accepted practice in the circumstances, together with reliance on one’s individual conscience, is crucial. Not representing conflicting or competing interests without their consent. This generally accepted principle is shared with the advertising industry. It is clearly difficult for a single agency to do its utmost for two rivals, and there would be a serious risk of commercially sensitive information passing into rival hands.
Indeed many of the bigger PR consultancies have set up specialist subsidiaries to tackle such business. This represents a recognition that the image and approach they offer their traditional corporate clients may not seem right for markets such as these. Lobbying, public affairs, government relations and political consultancy What is lobbying? Lobbying can be defined as any action designed to influence the actions of government. This includes not just national legislatures or parliaments, but also central government ministries and agencies and the growing army of regulators; international organizations (such as the European Union (EU), the United Nations (UN), the International Monetary Fund (IMF), the World Bank and the World Trade Organization (WTO)); and regional and local tiers of government.
Sometimes advertising agencies may lend their name to the PR consultancies in particular markets, as for example McCann Erickson does in parts of the New Europe). 1 Major international communications/marketing services groups Name of Nationality holding company Main PR companies owned by group Some key advertising companies owned by group Interpublic US Weber Shandwick, GolinHarris McCann Erickson WPP Hill & Knowlton, Burson- Young & Rubicam, Marsteller, Ogilvy PR, J Walter Thompson, Cohn & Wolfe, GCI, 24 % Ogilvy & Mather, stake in Chime Grey Global Group UK Omnicom US Ketchum, Porter Novelli, BBDO Worldwide, Fleishman-Hillard DDB Worldwide, TBWA Worldwide Publicis French Manning, Selvage & Lee; Rowland, Freud Communications Saatchi & Saatchi, Leo Burnett, Publicis Havas French Euro RSCG, Biss Lancaster, Maitland Euro RSCG, Arnold Worldwide 17 18 Understanding Public Relations and Canada.