By Jon Duschinsky
The flat global -- The realities of the flat international -- the worldwide philanthropy predicament -- From fifties to fractions -- The four-step plan to flat philanthropic good fortune -- Balancing out the long run fundraising combine
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Additional info for Philanthropy in a flat world: inspiration through globalization
When, in 1995, the CEO of the French cancer charity, the Association for Cancer Research (ARC), was arrested for embezzlement, huge numbers of their donors did not just move their giving away from the charity, they moved it away from the cause. If ARC was their favorite charity, they moved their giving to their second favorite charity, which most likely meant a different cause. Ask a group of people how many of their top five nonprofits are all for the same cause. How many do you think give to five different cancer organizations, or five different anti-drunk-driving causes?
And crunch time happens when people start transferring their giving, not only from one organization to another, but from one cause to another, according to donor experience. 24 The Flat World But hang on a minute . . this definition of crunch time sounds remarkably like what has already been happening for a number of years. Don’t donors make informed giving decisions according to how they feel about an organization? Not a cause, but an organization? When, in 1995, the CEO of the French cancer charity, the Association for Cancer Research (ARC), was arrested for embezzlement, huge numbers of their donors did not just move their giving away from the charity, they moved it away from the cause.
We cannot please all of the people all of the time. And we should stop trying to. With a bit of luck, we can use new ideas and new technology to help us please a small niche of people most of the time—just like Greenpeace does. Done well, that is enough to live, thrive, and survive in the flat philanthropic world. What Makes a Pancake? We cannot really understand where we are and work out where we are going if we do not have a clearer idea of how we got here. Thomas Friedman identifies 10 processes, or flatteners, that have played an important, if not essential, role in moving us toward this globalized society.