By Julia I. Walker
"Major presents are on the middle of any coordinated, winning fundraising attempt. Julie Walker exhibits you the way to do it all-- locate the customers, employees this system, and ask for the cash. The sidebar tales and real-world examples sprinkled through the booklet are pleasing, but nonetheless make some extent. i'd purchase it for the recommendation and hold it for the anecdotes."--Duris Holmes, Chairman of the Board Benjamin Franklin highschool New Orleans, LouisianaPart of the AFP/Wiley Fund improvement sequence, Nonprofit necessities: significant presents is a qualified consultant to significant reward fundraising, concisely offered in a structure that's obtainable, energetic, and easy-to-read. With in-depth suggestion from skilled fundraiser Julia Walker, this ebook takes the reader from the early phases of building a application in the course of the middle parts of all significant present courses: deciding upon and ranking customers; getting ready the case; education volunteers; cultivating donors; making the ask; and supplying acceptance and stewardship for the reward. Its nuts-and-bolts presentation makes a speciality of how you can create a prospect-centered software that develops the means to have interaction and solicit donors, successfully in line with their specified pursuits and wishes.
Read or Download Nonprofit Essentials: Major Gifts (AFP Fund Development Series) (The AFP Wiley Fund Development Series) PDF
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Additional resources for Nonprofit Essentials: Major Gifts (AFP Fund Development Series) (The AFP Wiley Fund Development Series)
Major gifts take time to develop; consider them a long-term investment in the future of the institution. a researcher hired with prior experience can add information to your program more quickly. When hiring a professional researcher, look for a penchant for detail work, good organizational skills, and strong computer capabilities. Determination, focus, curiosity, and the patience to ferret out information and put it all together are important qualities for success in the research field. Finding a person of the highest level of integrity is also a key requirement.
They should direct the research and planning, help to identify prospects, direct the fundraising activity, track the results, work directly with the donors, and provide all the necessary support for volunteers and executive staff who interact with donors. The advancement director and the major gift staff members should be trained and prepared to ask for large gifts. However, often others connected to the organization may be better positioned to ask for and close a big gift. The person who is most likely to get the gift should be the one who makes the solicitation, whether it is the chair of the board or the program coordinator who has worked with the donor for years.
If this includes either long- or short-term strategic planning, give the board the time and the necessary data to discuss the implications of the new programs and plans thoroughly. A board member who is sold on the mission of the organization, its executive leadership, and its future plans makes a good donor and a strong addition to the major gifts team. It is incumbent on those board members who have the financial wherewithal to see the value of making their own major gifts before others in the community are approached.