By Linda O'Riordan, Piotr Zmuda, Stefan Heinemann
Providing a well timed contribution to the continuing questions surrounding themes that are by means of definition topic to various stakeholder interpretations, this e-book addresses “the lacking hyperlink” among theoretical CSR thoughts and daily administration perform. It acts as a advisor to evoke managers to some great benefits of adopting a CSR “mindset” while constructing sustainable enterprise recommendations. The ebook involves 3 elements: 1) A theoretical realm which establishes the most important ideas and motive for the adoption of a sustainable CSR process, 2) a pragmatic realm which addresses placing CSR and sustainability into enterprise perform, three) an academic realm which proposes how you can contain the options into instructing and coaching.
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Extra resources for New Perspectives on Corporate Social Responsibility: Locating the Missing Link
Example text
And, of course, we could then discuss the issues of social and ecological capital as the fundaments. Beneath the surface, all of these issues are linked to each other through causal relationships. Therefore, we have a true “garbage can” notion to deal with. Never before has humanity faced such a challenging outlook for energy and the planet. This can be summed up in five words: “more energy, less carbon dioxide”. World population has more than doubled since 1950 and is set to increase by 40 % by 2050.
The business proposition is the translation of the value(s) to be created. Most organisations have more than one business-proposition in order to serve an array of needs and expectations. The contemporary business enterprise seeks to create multiple values for different stakeholders simultaneously. This leads to differentiation in the various business propositions. What is actually of value can differ from one stakeholder to another and from one time to another. Therefore, organisations promise value to their stakeholders that rewards the organisation financially when the promised value is delivered.
Kauffeld et al. 2009) If meaning is given to these facts, if we are actually going to act upon them and start organising on this basis, this will result in a paradigm shift. Such a shift will question the underlying economic model, which is the main cause of ecologic degradation, and gives rise to maintaining inequality and the erosion of the much-needed social capital. This paradigm shift will not simply be based on a production philosophy founded on pseudo-efficiency of production and apparently unlimited resources and materials, but focused on a (global) society guided by more than just economic values.