Download Mobilizing generation 2.0: a practical guide to using Web by Ben Rigby PDF

By Ben Rigby

As a nonprofit tech expert seeking to discover cellular campaigns, i discovered the bankruptcy on cellular tech rather clarified this burgeoning box. i used to be so grateful, specifically, for the "How to start" part. It defined so good how you can truly make it occur. by the point i used to be performed, I had a superb experience of the panorama and used to be capable of circulate forward in my nonprofit's plans for a cellular giving crusade. could not ask for extra!

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Extra resources for Mobilizing generation 2.0: a practical guide to using Web 2.0 technologies to recruit, organize, and engage youth

Sample text

According to a recent Pew Internet and American Life survey, about twelve million Americans keep a blog, and fifty-seven million Americans read them. 6 The impact of blogging in the political and social spheres has been so sudden and wide reaching that social scientists, marketers, politicians, and many others are struggling to understand how it affects their domain. Although blogging’s role in modern life is complex, its premise is simple. Blogging software makes Web publishing easy. Once the province of highly technical webmasters, Web publishing is now about as difficult as sending an e-mail.

Sometimes this link reads “Subscribe to Feed” or simply “RSS,” which is the name of one popular feed technology (there are several). Unfortunately, the words and graphics used to indicate an available feed are not consistent across blogs. org/feeds I’ve told my feed reader (Google Reader) to get the feeds from about a hundred blogs. Google Reader lists the headlines in a centralized location. If an article piques my interest, I click the headline to read the entire story. Feed readers save minutes of clicking, scanning, and waiting for pages to load.

0 How to Read This Book This book is intended to serve as a handbook. It introduces you to the various technologies popular among youth and shows how they’re used in practice by nonprofits, political campaigns, and the occasional for-profit. I’m assuming that you have a set of organizational objectives and are looking for tactics to achieve those objectives. In this case, you may be asking such questions as, “I’ve heard about social networks. ” The structure of the book works well to answer these types of questions.

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