By Peter C. Brinckerhoff
A direct, useful advisor revealing how one can lead your not-for-profit to good fortune via mission-based marketing
Now in a 3rd variation, Mission-Based advertising is an instantaneous, sensible consultant displaying how one can lead your not-for-profit to luck in a extra aggressive international. This booklet offers the data and talents you want to construct a market-driven association that holds onto its middle values, does a greater activity of supplying challenge, and effectively competes for investment, consumers, referral assets, employees, and board members.
- Includes new fabric on nonprofit web content, social networking and new tools of verbal exchange, advances in expertise, customer support in ultra-modern international, and the consequences of selling on fundraising
- Goes past the hows and whys to incorporate plenty of hands-on suggestion and real-world examples
- Other titles by way of Brinckerhoff: Mission-Based administration: major Your Not-for-Profit within the twenty first Century, Faith-Based administration: prime enterprises which are according to greater than simply Mission, and Social Entrepreneurship: The artwork of Mission-Based enterprise Development
Filled with new fabric, this e-book appraises the tendencies that experience dramatically affected the not-for-profit area long ago numerous years, and explains how a firm can form this transferring panorama to its final gain
Read Online or Download Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World PDF
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Extra resources for Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World
Example text
What kind of people are responsible for ensuring that you are a well-served, happy customer? It’s the lowest-paid people in the organization, that’s who. At the airline, it’s the reservation agent, counter staff, and flight attendant. At the hotel, it’s the desk clerk, housekeeping, and restaurant servers. At the car rental agency, it’s the bus driver, counter staff, and check-in staff. At all of these organizations, it is the people on the bottom of the organizational ladder who make or break your experience with the company.
And, since marketing is a team sport, it will cause the team to do poorly as a whole. hands on: For many readers, this will be a tough cultural change. Here is how to start: Talk to staff in groups of 8 to 10 about the changes in the business environment, and demonstrate how what you have done in the past is competitive, and discuss how your environment is becoming even more competitive. Show them who your competition is and how the competition can now take away customers, clients, volunteers, and donated dollars.
Brinckerhoff Copyright © 2010 Peter Brinckerhoff CHAPTER 3 Being Mission Based and Market Driven Chapter Thumbnail ➤ Which Is Right, the Market or the Mission? ➤ Moving with the Market and Maintaining Your Mission ➤ The Never-Ending Marketing Cycle ➤ The Results of Becoming Market Driven ➤ Motivating Board and Staff ➤ Holding On to Your Core Values Overview As you read this, you are probably in one of two positions. You are ready to move toward becoming market driven, convinced that a competitive and increasingly online marketplace is here to stay and that the only way for your organization to survive is to listen and respond to the marketplace.