By Daya Kishan Thussu
Media at the Move presents a serious research of the dynamics of the foreign move of pictures and ideas. This comes at a time whilst the political, monetary and technological contexts during which media enterprises function have gotten more and more global.
The surge in transnational site visitors in media items has basically benefited the key enterprises reminiscent of Disney, AOL, Time Warner and information company. besides the fact that, as this ebook argues, new networks have emerged which greenback this pattern: Brazilian television is watched in China, Indian movies have a tremendous following within the Arab international and Al Jazeera has turn into a loved ones identify within the West.
Combining a theoretical standpoint on contra-flow of media with grounded case experiences into one updated and available quantity, Media at the Move offers a much-needed consultant to the globalization of media, going past the traditional Anglo-American view of this evolving phenomenon.
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Extra resources for Media on the Move: Global Flow and Contra-Flow
Example text
1 Growing global flow of Americana: US film and TV exports Source: US Government, 2005. 1). 7 billion, more than 60 per cent of all US exports in the sector, while the Middle East accounted for a mere $114 million. American television programmes are broadcast in over 125 countries and yet the disparity between American exports of television programming and films and imports of these products is striking. 4 demonstrates, in 2004 the US imported TV programmes and films worth $341 million, while exports were worth more than 30 times that at $10,480 million.
Indian film exports witnessed a twenty-fold increase in the period 1989–99—by 2004 exports accounted for nearly 30 per cent of the industry earnings (FICCI, 2004; UNESCO, 2005a). Plans for joint ventures between Indian film producers and Hollywood giants received a boost with the decision of the Indian government, announced in 2000, to allow foreign companies to invest in the film industry. One result of such interest is that diasporic film makers such as Mira Nair (director of Monsoon Wedding) and the British-based Gurvinder Chaddha (director of Mapping global media flow and contra-flow 25 such internationally successful ‘British-Asian’ films as Bend It Like Beckham and Bride and Prejudice) have acted as a bridge between Western and Indian popular cinema.
NBC (2005) Annual Report, 2004. New York: National Broadcasting Corporation. Nederveen Pieterse, Jan (2004) Globalization or Empire? London: Routledge. Nordenstreng, Kaarle and Tapio Varis (1974) Television Traffic—A One-Way Street? A Survey and Analysis of the International Flow of Television Programme Material, Reports and Papers on Mass Communication, no. 70. Paris: UNESCO. Nye, Joseph (2004) Power in the Global Information Age: From Realism to Globalization. London: Routledge. OECD (2005) Science, Technology and Industry Scoreboard.