By Ronan Gruenbaum
"This accomplished and sensible booklet appears to be like at tips to enforce the simplest social applied sciences within the employer and the way to regulate and maintain those effectively. in response to new examine and a survey of practitioners within the company, the writer offers an easy framework which makes the ebook either a pragmatic consultant for managers, in addition to an informative window into the area of social applied sciences in Read more...
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Additional info for Making social technologies work : leveraging the power and managing perils of social technologies in business
Sample text
The audience was mostly made up of young technologists, or geeks, who did not like Lacy’s interview style and told her so during the interview. 2,3,4 However, rather than this simply being a disappointing event within a specialist industry conference and quickly forgotten, the audience were tech-savvy and early adopters of Twitter (which was launched at the same conference two years previously). com, dedicated to providing news on Silicon Valley. Since then many event organizers have quickly understood how audiences can be engaged through Twitter, with the “Art of Digital” event at Saddlers Wells in London8 in 2009, the audience’s Tweets were projected onto a screen behind the panel discussion, such that two discussions were taking place simultaneously.
However, the failure of Dell’s customer services to respond to him and the fact that Jarvis wrote several high-profile blog posts about the failings of Dell meant that Jarvis was no longer one person complaining in an empty room. He became the focal point in what he called “Dell Hell”7 for unhappy Dell customers across the USA, if not the world, to vent their fury about Dell’s products and customer service. 8 On his blog he said that Dell had failed the test and that “the age of caveat emptor is over.
Jeff Jarvis, Professor of Journalism at CUNY, podcaster, and technology pundit, has also garnered a big following. of un de r te wa sta ch ki nd no ng t h lo gi up e im es to so pera cia ti ve l Jarvis was an early adopter of blogging and had thousands of followers by 2005 when a minor issue of poor customer service became a major example of a company ignoring the power of social media. Jarvis had bought a Dell laptop and had a problem with it. That, of course, would not be much in itself. However, the failure of Dell’s customer services to respond to him and the fact that Jarvis wrote several high-profile blog posts about the failings of Dell meant that Jarvis was no longer one person complaining in an empty room.