By Tomi T. Ahonen
UMTS as a expertise makes it possible for interesting new purposes of a few of the easiest principles of companies within the mounted telecoms, cellular/mobile telecoms, and web environments, with many innovative new probabilities which easily don't exist within the present media and communications vehicles.The present around the world curiosity in UMTS/3G is pushed partially by means of the iminent roll-out of the hot infrastructure in the course of 2002/3. the overall consensus within the telecoms is that that providers might be using this new UMTS/3G undefined, and without ancient reference issues, a wide around the globe call for exists for this sort of ebook. 'm-Profits: earning money from 3G Servives' will talk about 3G prone from the view of what's wanted for the carrier to supply worth to the person, which technical positive aspects of the 3G community should be used, what's the price proposition for the person, how will funds be produced from offering the carrier, and discussions on how profit sharing propositions may paintings to profit content material companies and community operators. * Addresses topic from the viewpoints of community operator, digital operator, merchant, content material supplier, and end-user * Explains how will cash be produced from offering 3G providers * Covers the major problems with 'revenue sharing' and festival * comprises 12 carrier vignettes crucial interpreting for cellular operators facing advertising and marketing, product improvement, 3G humans, content material companies, company improvement, cellular prone humans, experts, bankers and media execs.
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Extra resources for m-Profits: Making Money from 3G Services
Example text
No other system in the world is massive enough to track such vast amounts of tidbit data of such small individual value. No paperclip manufacturer tracks sales by individual paperclip, no gasoline service station by ounce of gasoline, no bread bakery by slice of bread. All other industries consolidate sales into dozens, hundreds, or other larger groups of consumed items. Not cellular telecoms operators. In mobile telecoms, every second of airtime is meticulously tagged and logged and stored and billed.
The real power, however, comes from viral marketing. The registered or known users and customers form only a small part of the potential users, and in very many cases one user knows others who may be interested. By forwarding ads, these people are also reached. 23 24 Mobile Phone the Most Personal Device: Cannot live without it penetrations reached 80%, several of the working aged adults started to have second, even third mobile phones. The mobile phone has rapidly become the most personal device we have.
Real time is the most up-to-date version of the information that exists. Typical of many Internet information searches is that you receive information from a memory cache somewhere, where the information is easily hours, often Service formulae 17 even days old. This is usually not a big problem if you are searching for Latin phrases or other information which does not change on a daily basis, but on stock market information, the real-time need is quite obvious. You do not want to make your investment decisions on yesterday’s stock price information.