Download m-Profits: Making Money from 3G Services by Tomi T. Ahonen PDF

By Tomi T. Ahonen

UMTS as a expertise makes it possible for interesting new purposes of a few of the easiest principles of companies within the mounted telecoms, cellular/mobile telecoms, and web environments, with many innovative new probabilities which easily don't exist within the present media and communications vehicles.The present around the world curiosity in UMTS/3G is pushed partially by means of the iminent roll-out of the hot infrastructure in the course of 2002/3. the overall consensus within the telecoms is that that providers might be using this new UMTS/3G undefined, and without ancient reference issues, a wide around the globe call for exists for this sort of ebook. 'm-Profits: earning money from 3G Servives' will talk about 3G prone from the view of what's wanted for the carrier to supply worth to the person, which technical positive aspects of the 3G community should be used, what's the price proposition for the person, how will funds be produced from offering the carrier, and discussions on how profit sharing propositions may paintings to profit content material companies and community operators. * Addresses topic from the viewpoints of community operator, digital operator, merchant, content material supplier, and end-user * Explains how will cash be produced from offering 3G providers * Covers the major problems with 'revenue sharing' and festival * comprises 12 carrier vignettes crucial interpreting for cellular operators facing advertising and marketing, product improvement, 3G humans, content material companies, company improvement, cellular prone humans, experts, bankers and media execs.

Show description

Read Online or Download m-Profits: Making Money from 3G Services PDF

Similar marketing books

Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung

Auf der foundation interdisziplinärer Erkenntnisse wird ein einheitlicher Begriffsrahmen und ein Steuerungsmodell für das Kommunikationsmanagement entwickelt. Daran anschließend stellen führende Autoren des Gebietes wichtige Teilbereiche und Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine Zusammenführung wichtiger Positionen zum Thema Kommunikationsmanagement, die die Marketingsicht, die kommunikationswissenschaftliche PR-Sicht sowie neue Ansätze eines Stakeholder Managements einschließt.

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

The idea that of promoting and handling relationships with consumers and different curiosity teams is on the middle of promoting at the present time. within the educational international, the subject is roofed in designated matters published by means of a number of journals (e. g. magazine of the Academy of promoting technological know-how, magazine of Strategic advertising, Psychology & Marketing), and meetings and convention periods on a regular basis talk about some great benefits of the method.

Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing

Über den Erfolg eines Produkts entscheiden die Käufer – und der verantwortliche Produktmanager. Dieser kämpft dabei an mehreren Fronten: Er muss mit sinkenden Budgets immer mehr Produkte in immer kürzerer Zeit einführen und betreuen. Gleichzeitig muss er eine Fülle von Anforderungen aus den internen Abteilungen koordinieren.

Interaktive Markenführung: Der persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft

Der persönliche Verkauf kann mehr als "nur" verkaufen: Er kommuniziert darüber hinaus die unternehmerischen (Mehr-)Werte und schafft eine differenzierende Positionierung in den Köpfen der Kunden. Lars Binckebanck zeigt, dass von den Instrumenten des Marketing-Mix der persönliche Verkauf den Markenwert im B2B-Geschäft am stärksten beeinflusst, und identifiziert unterschiedliche Verkaufsstile, die mit spezifischen Markenwirkungen einhergehen.

Extra resources for m-Profits: Making Money from 3G Services

Example text

No other system in the world is massive enough to track such vast amounts of tidbit data of such small individual value. No paperclip manufacturer tracks sales by individual paperclip, no gasoline service station by ounce of gasoline, no bread bakery by slice of bread. All other industries consolidate sales into dozens, hundreds, or other larger groups of consumed items. Not cellular telecoms operators. In mobile telecoms, every second of airtime is meticulously tagged and logged and stored and billed.

The real power, however, comes from viral marketing. The registered or known users and customers form only a small part of the potential users, and in very many cases one user knows others who may be interested. By forwarding ads, these people are also reached. 23 24 Mobile Phone the Most Personal Device: Cannot live without it penetrations reached 80%, several of the working aged adults started to have second, even third mobile phones. The mobile phone has rapidly become the most personal device we have.

Real time is the most up-to-date version of the information that exists. Typical of many Internet information searches is that you receive information from a memory cache somewhere, where the information is easily hours, often Service formulae 17 even days old. This is usually not a big problem if you are searching for Latin phrases or other information which does not change on a daily basis, but on stock market information, the real-time need is quite obvious. You do not want to make your investment decisions on yesterday’s stock price information.

Download PDF sample

Rated 4.53 of 5 – based on 17 votes