The best part is that all you have to do is get them back into your business and continue closing at the same ratio you already are and you can easily double your sales per month. Now, do you see how powerful and profitable this strategy can be? However, just like many of the strategies revealed in this book, you must have proven and effective conversion scripts and systems in place to consistently and predictably get these customers back into your business to purchase from you. You may be thinking that prospects are not willing to give you their contact information, but that is not true.

Write, create or purchase a series of three to seven mailers consisting of postcards, letters and discount vouchers. Provide information on your mailers that direct the prospects to a special website specifically designed for neighbours of current customers to capture their email address and offer an incentive to get prospects to set an appointment to visit your business. Use a professional printer or online service to schedule your series of mailers to go out automatically to the neighbours of your most recent customers.

In fact, the most successful furniture retailers will focus on a couple of things to attract a specific type of customer, such as: Complete living room packages for under £2,000 or furnish your entire home for under £5,000. Long-term low or no interest financing Fast delivery within 3 days or less Lower prices for packages So, by narrowing down their advertising, they attract the types of customers who purchase multiple pieces, which in turn, drive the average ticket sale and profits up. They then offer generous financing terms, which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.