By Tom Ahern
Written through fundraising specialists Tom Ahern and Simone Joyaux, hold Your Donors is a brand new, profitable advisor to creating disappointing donor retention premiums something of the previous. This functional and provocative publication will make it easier to grasp the concepts and strategies that make fundraising communications ecocnomic. full of case stories and dependent partly at the CFRE and AFP task analyses, maintain Your Donors is your definitive consultant to getting new donors—and holding them—for many future years.
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Extra resources for Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP Wiley Fund Development Series)
Sample text
Adult students, many of them seasoned fundraisers, come from all types and sizes of organizations around North America and beyond. I arrived on campus Monday, July 17, 2006. I wore my traveling clothes: loose light pants in shameless red, T-shirt, summer tennis shoes. I lugged along my 13 14 chapter 2 the red pants factor teaching materials for two courses, Volunteerism and Governance; and Relationships, Communications and Philanthropy. I arrived. The luggage I’d checked did not. For four days I wore the same red pants to class.
In my experience, professionals and organizations that nurture a culture of philanthropy are more likely to succeed. Everything else can fall away; the industry and products and circumstances may change; but an abiding culture can serve as the custodian of dreams for your company team, and for the customers on whose faith you build your house of business. It is an unchanging constant in the midst of a tornado of change, and it is something people want badly. It allows us to offer choice to those who work here and for those we want to work here .
Do we treat all donors the same? personal and organizational commitment 27 6. , board member discomfort about solicitation; donor discomfort about the size of their gifts)? 7. How do employment practices impact a culture of philanthropy? Personal and Organizational Commitment to Conversation and Questioning, Learning and Change ‘‘Conversation,’’ ‘‘questioning,’’ ‘‘learning,’’ and ‘‘change’’ are familiar words. But in business theory, these terms take on special urgency because they are all recognized now as secrets behind organizational success.