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Sample text

Many new media analysts have suggested that every reporter should have a blog. That may not be feasible (or sensible), but scores of successful journalist blogs are currently online, allowing the blogger/reporter to cultivate a community with readers to test ideas, receive early and direct feedback and publish in the timeliest manner possible. A good blog helps a blogger/reporter enhance his or her authority on a beat by adding the ability to publish information outside of the traditional news cycle and story format.

But successful journalist-bloggers have found ways to make the blog work for them, saving them time instead of simply becoming an added time burden. You can use the blog as a notebook, compiling your notes and story ideas. It can help organize your thoughts. And if you build an audience, the leads and feedback you receive will forever change the way you approach your beat. “A big innovation for me is the blog, though I promised that I would stop using the term,” said John Cook, who John Cook's Venture Blog covers venture capital and technology companies.

Today, despite the advances being made on news Web sites, there remains a general disdain for the new medium by many “traditional” journalists and a longing for the good old days before a fragmented media landscape made the job of capturing the audience’s attention so demanding. if you cut through the rhetoric you’ll find unprecedented opportunities to do better journalism by embracing technology. Today, everything from blogs to reader comments on a news Web site are sparking debate and causing traditionalists to sound many warnings.

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