Download How to Say It to Sell It: Key Words, Phrases, and Strategies by Sue Hershkowitz-Coore PDF

By Sue Hershkowitz-Coore

In accordance with a different, customer-centric method of promoting, how one can Say It(r) to promote It presents functional, actual international suggestions confirmed to noticeably raise revenues effects. choked with strength phrases, concrete examples, useable scripts, and particular communicative steps, this ebook is the major to achieving revenues good fortune.

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Extra info for How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition

Example text

BETTER: When you get the approvals, I’ll provide the data. The word “but” also diminishes the ability to be persuasive when it devalues the first part of the sentence. Replace “but” with “and” and both parts of the sentence will have equal positive value. This creates a more persuasive statement and a more pleasant sales conversation. Example: Your customer asks you to add four hundred more palettes to his order. Normally, you’d be thrilled but you pushed your shipping department to rush the original order and they just can’t get the entire order to him by his deadline.

It’s been created, crafted, and rehearsed so frequently that it sounds natural and spontaneous. Avoid jokes. If the joke is any good, they’ve heard it. If it isn’t, you’re likely to offend someone. Additionally (if you decide to ignore this tip), never tell a joke as if it were a true occurrence. If your prospect heard the joke before, you lose all credibility. Instead of being persuasive, you lose face. Laugh at your own expense. Self-deprecating humor is a particularly effective way to dispel the elephant in the room.

Have you ever settled for a “good” presentation instead of one that was memorable? If so, you’re like most sales professionals; you’re too busy selling to take the time to create the most persuasive and compelling sales argument. A well-prepared sales presentation serves to set you and your products apart from the competition. By structuring presentations to capture your prospects’ attention from your very first words, and engaging them throughout the two-step conclusion and close, your pitches will book more business.

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