Download How to be great at doing good : why results are what count by Nick Cooney PDF

By Nick Cooney

"Turns out a lot of the recommendation we have been given approximately find out how to make the area a greater position seems to be lifeless improper. Donating to convinced charities will do hundreds of thousands of instances extra sturdy that donating to others. Non-profits that decide to perform one software rather than one other could be countless numbers of instances much less profitable than they can be, despite how vibrant, hard-working, and compassionate their employees may Read more...


prepare to question every thing you ve been informed approximately charity, and to determine how one can actually prevail at making the area a greater position. many folks donate to charitable explanations, and Read more...

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Extra info for How to be great at doing good : why results are what count and how smart charity can change the world

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They could decide they don’t want to sell products from companies that use sweatshop labor and yank any such products off the shelf, even if it meant a slight dip in revenue. They could decide they want to give their employees a better life, and therefore pay above-industry wages or provide health care packages that were more comprehensive than necessary. Policies like these would simply indicate that Kathryn and the Fry brothers had other goals in addition to making money. Most business owners do.

Yet by most of our estimations, one of them does at least a thousand times, and maybe even ten thousand times, more good for the world than the other. What does this mean for us as potential donors and volunteers to these organizations? It means everything! It means that, on average, donating just $100 to Seva would probably do more good for the world than donating a whopping $100,000 to the Theatre Communications Group. (Seva does over a thousand times more good than TCG. ) For someone like me, who thinks that sparing even ten blind people is more important than improving the theater arts, I’d have to conclude that donating $100 to Seva would probably do more good for the world than donating $1 million to TCG.

If you are a non-profit staffer, efficiency matters a lot. If you’re more efficient, you can boost your bottom line and do more good for the world. When Seva becomes more efficient, it is able to spare more people from blindness for the same amount of money. When an organization dedicated to clothing the homeless becomes more efficient, it is able to provide clothes to more people in need without spending a penny more. For an example of how powerful improving efficiency can be, we turn now to a small rabbit rescue in Kalamazoo, Michigan, run by someone very special: you!

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