By Adrian Sargeant
This books deals a definitive textual content at the very important subject fundraising. It presents scholars of fundraising and nonprofit pros entry to the main correct theories and contains concrete examples of recent fundraising perform. The ebook includes transparent studying targets, suggested readings, case reviews, precis self-test questions, and routines on the finish of every bankruptcy. the rules and perform of Fundraising comprehensively addresses the entire significant types of fundraising and important issues akin to donor habit and fundraising making plans. compliment for fundraising rules and practice"Not in basic terms will fundraisers take advantage of this complete but available textual content, yet this could be required studying for all nonprofit practitioners and students. examining this ebook will offer necessary perception on an important topic and increase the luck of any fundraising effort."?John B. Ford, president, Academy of promoting technological know-how and professor of promoting, previous Dominion University"This is not only a how-to-do-it booklet. particularly, it presents deep wisdom concerning the nonprofit region, its position in society, and the values and psychology of giving that's necessary to in charge and potent fundraising."?Paul Brest, president, William and plants Hewlett beginning and writer, cash good Spent"Adrian Sargeant is the world's premier fundraising student. this article is going to be priceless to the newbie, yet new learn findings suggest it may even be a needs to learn for proven practitioners."?Steve Thomas, co-chair, source Alliance, and chairman, Stephen Thomas Ltd, Toronto"Designed and written to fill the void in present fundraising and improvement textbooks for either undergraduate and graduate scholars learning nonprofit administration and management, Fundraising ideas and perform surpasses my expectancies for a complete strategy that may profit American Humanics programs." ?SueAnn Strom, vice chairman, educational Partnerships, American Humanics?, Inc."Sargeant is the available educational and this is often average of his paintings. it really is conscientiously researched, transparent, concise, good written, good provided and completely acceptable. Any fundraiser who is aware what Adrian understands will outperform the others. it truly is so simple as that."?Ken Burnett, writer, courting Fundraising and The Zen of Fundraising
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Additional resources for Fundraising Principles and Practice (Essential Texts for Nonprofit and Public Leadership and Management)
Sample text
His academic work has helped develop the field of nonprofit marketing. He has authored approximately fifty scholarly articles and nine books, as well as given presentations at numerous academic conferences. He is editor of the Journal of Nonprofit & Public Sector Marketing and former president of the Atlantic Marketing Association. He is author of Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations (2006), coeditor of The Routledge Companion to Nonprofit Marketing (2007), and author of Internet Marketing for Nonprofit Organizations (2010).
2; pp. 9–10). Bloomfield, CT: Kumarian Press. Reproduced with permission. 0 percent of the total GDP. 4 percent. The size of the nonprofit sector doubles every decade or so, making it by far the fastest growing sector in terms of its proportional rate of growth. 4 percent of the total (Wing, Pollak, and Blackwood, 2008). 4 INTERNATIONAL CLASSIFICATION OF NONPROFIT ORGANIZATIONS Group 1: Culture and Recreation 1 100 Culture and arts 1 200 Sports 1 300 Other recreation and social clubs Group 2: Education and Research 2 100 Primary and secondary education 2 200 Higher education 2 300 Other education 2 400 Research Group 3: Health 3 100 Hospitals and rehabilitation 3 200 Nursing homes 3 300 Mental health and crisis intervention 3 400 Other health services Group 4: Social Services 4 100 Social services 4 200 Emergency and relief 4 300 Income support and maintenance Group 5: Environment 5 100 Environment 5 200 Animal protection Group 6: Development and Housing 6 100 Economic, social and community development 6 200 Housing 6 300 Employment and training Group 7: Law, Advocacy and Politics 7 100 Civic and advocacy organizations 7 200 Law and legal services 7 300 Political organizations Group 8: Philanthropic Intermediaries and Voluntarism Promotion 8 100 Grant-making foundations 8 200 Other philanthropic intermediaries and voluntarism promotion Introduction to the Nonprofit Sector 17 Group 9: International 9 100 International activities Group 10: Religion 10 100 Religious congregations and associations Group 11: Business and Professional Associations, Unions 11 100 Business associations 11 200 Professional associations 11 300 Labour unions Group 12: (Not Elsewhere Classified) Source: International Classification of Nonprofit Organizations (ICNA) in Lester M.
66 7% 22 Fundraising Principles and Practice giving, despite the hype that often surrounds gifts of this nature. We could be forgiven for assuming from the media coverage generated by this support that the figure would be much higher. It is important that fundraisers be aware of this, particularly those approaching the role for the first time. Many may be tempted to spread their resources across both corporate and individual giving, whereas these figures suggest that in many cases they would be wise to focus on the latter.