By Chris Baggott
Compliment for e-mail advertising through the NUM8ERS"At last-a ebook that retailers can use to realize genuine appreciate from CFOs and CEOs who care in regards to the base line. Baggott, writer of the award-winning web publication 'Email advertising and marketing most sensible Practices,' in actual fact explains how you can make your campaigns practice measurably higher. the hot button is on your attempt results."—Anne Holland, President, MarketingSherpa"Despite its confirmed strength, e mail advertising gets a fragment of the eye given to different, fancier media. This week you will likely pay attention way more approximately cellular videocasting (or a few such style) than you are going to approximately e mail advertising. you could aid right this imbalance via interpreting this book."—Rory Sutherland, vp, Ogilvy team, London, UK"Baggott's extraordinary new direct advertising and marketing publication is loaded with functional suggestion and suggestions from the superior minds within the undefined. electronic mail advertising via the Numbers will be learn by way of every body within the who desires to cash in on buying and holding customers."—Arthur Middleton Hughes, Vice President/Solutions Architect, wisdom Base advertising, and writer of Strategic Database Marketing"Amidst the confusion and altering panorama of the internet, Baggott is likely one of the transparent thinkers who can reduce during the hype and assist you know the way to force sales by using advertising technology."—Scott Burkey, enterprise improvement government, Definition 6"Baggott is the last word net 2.0 entrepreneur who takes e-mail 2.0 to a brand new point. In e-mail advertising by way of the Numbers, he offers sellers directions for growing one-to-one conversations with customers and clients. This publication can be at the table of each marketer in each corporation, colossal or small."—Scott Maxwell, founder, OpenView enterprise companions
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Additional info for Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Stand behind what you offer. Go easy on the hype. A good tip is to read your content out loud. If it sounds like a commercial, rewrite it to sound like part of a conversation. Be friendly, yet professional. Overuse of power words will trigger the delete finger. Do You Make These Common Mistakes? qxd 3/7/07 2:27 PM Page 38 Email Marketing by the Numbers • Either too personal, informal, and friendly, or—too formal, too impersonal, with too much jargon or corporate-speak • Too much content, too many topics, and multiple calls to action • Boring content, nothing compelling in the subject line or headline • Talking about the person or company too much, with no regard for what’s in it for readers • Too much hype, too many bolded or all-cap words, aggressively calling for action with no real benefit spelled out for readers • Not enough compelling reason to do anything other than scan, read, and delete .
They seduce the reader to open and read the email. • Use keywords in the headline. Use them again in the first paragraph, and repeat several times in the body of the content. qxd 3/7/07 2:27 PM Page 37 Is Email the Perfect Marketing Tool? • • • • • • • • engine looking for information, will your content be found? Keep content length short and to the point. Once you write your message, review it and delete as many words as possible. ” at the end of each sentence. Keep the focus on your core intention for that email message.
Especially not a company whose bread-and-butter offering is a subscription-based newsletter detailing the performance of seven sector funds and offering recommendations based on performance. The company’s paying subscribers, who just two years ago were willing to patiently wait to receive this weekly communication via fax and direct mail, were getting antsy. Back in the old days, the company sent raw investment data in a PDF file to a printing service. A few days later, the documents were sent to subscribers via snail mail.