By John Warrillow
Get contained in the head of a small enterprise proprietor Here’s what Fortune 500 sellers are announcing approximately John Warrillow and his new ebook, Drilling for Gold: How businesses Can effectively industry to Small companies: "Warrillow offers thought-provoking and enjoyable perception in regards to the ardour of marketers and small company proprietors. Drilling for Gold offers very good suggestion for firms concentrating on small businesses." –S. Jay Nalli, vice chairman, Americas Small company, IBM "John has effectively captured the information he has received from operating with small company dealers and remodeled it right into a well-crafted and significant guidebook." –Judy Hilvers, Senior vice chairman, company advertising and marketing Citicorp Diners membership Inc. "Easy to learn and simple to place into perform . . .this e-book might be learn by means of an individual drawn to expanding the effectiveness in their advertising (and promoting) to small businesses." –Elizabeth Weisser, vice chairman, British airlines, united states
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Extra info for Drilling For Gold: How Corporations Can Successfully Market to Small Businesses
Htm. 21. The Inc. 500 Almanac, op. cit. 17 Marital Status of the Inc. 500 in the Year 2000 Source: The Inc. 500 Almanac, Inc. Magazine, 17 October 2000. 18 Education Level of the Inc. 500 in the Year 2000 Source: The Inc. 500 Almanac, Inc. Magazine, 17 October 2000. ■ Percentage of CEOs who have made an angel investment in another company: 21 percent Mountain Climbers work harder than most people you know. 19 Gender of the Inc. 500 in the Year 2000 Source: The Inc. 500 Almanac, Inc. Magazine, 17 October 2000.
S. , 1999. In short, Asian-owned businesses tend to be larger, more successful enterprises than other kinds of minority-owned ﬁrms. Asian-owned businesses generated an average of $250,000 in gross revenue, Hispanic-owned ﬁrms pulled down $130,000, while the average Afro-American-owned business had an average of $70,000 in annual revenue. The survival rate of Asian-owned businesses is also signiﬁcantly higher than that of other minority-owned businesses. 5 percent were still in business in 1996.
In fact, Chris is possibly the most courteous person I have ever met—oozing with Newfoundland hospitality and charm—which is why this story is so illustrative of Mountain Climbers. You see, Mountain Climbers are early technology adopters, which is why Chris had one of the ﬁrst-generation ﬂip phones from Motorola with him that day. They are also the least pricesensitive of the three kinds of entrepreneurs. To him, $700 per month was a good investment to keep in touch with his business. Mountain Climbers are always looking towards the peak.