By Marketing Knowledge
Designed particularly with revision in brain, the CIM Revision playing cards supply concise, but basic info to help scholars in passing the CIM assessments as simply as attainable. a transparent, rigorously dependent format aids the educational procedure and guarantees the most important issues are lined in a succinct and obtainable demeanour. The compact, spiral certain layout allows the playing cards to be carried round simply, the content material accordingly continually being to be had, making them necessary assets regardless of the place you are.Features corresponding to diagrams and bulleted lists are used all through to make sure the most important issues are displayed as essentially and concisely as attainable. each one part starts off with an inventory of studying results and ends with tricks and counsel, thereby making sure the content material is damaged down into practicable thoughts and will be simply addressed and memorised. * Written particularly for revision reasons for that reason merely that includes the foremost techniques that have to be discovered* conscientiously designed to allow issues to be simply extracted and memorised with out clouding them in more details* Accompanies the CIM Coursebook and MarketingOnline site to supply an entire suite of goods to help the CIM skills
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Additional info for CIM Revision Cards: Marketing Management in Practice 04 05 (Cim Revision Cards)
Some people exhibit a strong bias to a particular motivational need and this affects their behaviour and working/managing style MARKETING MANAGEMENT IN PRACTICE 41 DEVELOPING THE TEAM McClelland suggested that for Achievement-Motivated People: n Achievement is more important than material or financial reward. e. g. , 1960) Achievement-motivated people tend towards X-Theory style, due to their high task focus Theory X Assumptions: n People inherently dislike work Theory Y Assumptions: n People view work as being a natural activity n People will exercise self-direction and control towards achieving objectives to which they are committed n People learn to accept and seek responsibility n People must be coerced or controlled to do work to achieve objectives n People prefer to be directed MARKETING MANAGEMENT IN PRACTICE 43 DEVELOPING THE TEAM Hertzberg Motivators and Hygiene Factors (Hertzberg, F.
Not every team makes it to this stage. At the performing stage, team members are focused on team goals and are aware of the strengths and weaknesses of the team. Forming MARKETING MANAGEMENT IN PRACTICE 35 DEVELOPING THE TEAM Transactional Marketing Whilst transformational leadership does appear to chime in with contemporary developments in organizations, there is also a need for transactional leadership. In marketing, the term transactional marketing is often contrasted with relationship marketing n Transactional marketing emphasizes the exchange of product for money.
Forming MARKETING MANAGEMENT IN PRACTICE 35 DEVELOPING THE TEAM Transactional Marketing Whilst transformational leadership does appear to chime in with contemporary developments in organizations, there is also a need for transactional leadership. In marketing, the term transactional marketing is often contrasted with relationship marketing n Transactional marketing emphasizes the exchange of product for money. It focuses on the individual sale, promotes product features and places relatively little emphasis on customer service n Relationship marketing, on the other hand, focuses on product benefits and is geared toward long-term retention of customers 36 n Transactional marketing is a relatively low cost way to go to market, because there is no need to invest a great deal of time or money in sales people and support personnel.