By Larry Weber
"Larry Weber has made a tremendous contribution to aiding any chief know how to control and guard attractiveness in a electronic global. The affects on popularity have spun uncontrolled, and this booklet is a hugely actionable method of stream from reacting to dealing with certainly one of each organization's most crucial assets."—Michael E. Porter, Bishop William Lawrence college Professor, Harvard enterprise School"In Sticks and Stones, Larry Weber provides a compelling examine the demanding situations of shielding company attractiveness in an international the place corporation info can pass borders and achieve momentum instantly through the web. Drawing on his willing eye for communications traits, Larry deals sensible recommendation for navigating this ever-changing surroundings. company leaders will be clever to embody his counsel."—Ron Sargent, Chairman and CEO, Staples, Inc."Businesses not keep an eye on their manufacturers. At most sensible, they could impact the groups of materials who debate, form, and refine their definition of what the logo ability to them. dealers and enterprise executives can faucet into those conversations to shape quite wealthy and lasting bonds or enable themselves to be rolled by means of them. Larry Weber understood this dynamic lengthy prior to so much commu-nications concept leaders. In Sticks and Stones, he provides not just bountiful examples of the easiest and worst practices in acceptance administration, but in addition sensible suggestion that any chief can use to appreciate and form recognition during this advanced new global. it is a must-read publication for the fashionable marketer."—Paul Gillin, writer, the hot Influencers and secrets and techniques of Social Media Marketing"In brand new interconnected international of social networking, 24/7 running a blog and Twitter, a company's livelihood is predicated, in huge degree, on its skill to construct a credible on-line presence. Sticks and Stones is a must-read for any chief in enterprise, academia, or politics who desires to in achieving and keep a 21st-century, on-line aggressive advantage."—Deborah Wince-Smith, President, Council on Competitiveness