By Bill Gates
In his new e-book, Microsoft chairman and CEO invoice Gates discusses how know-how can assist run companies larger this day and the way it's going to rework the character of industrial within the close to destiny. Gates stresses the necessity for managers to view know-how no longer as overhead yet as a strategic asset, and gives targeted examples from Microsoft, GM, Dell, and plenty of different winning businesses. significant other website.
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Additional resources for Business at the speed of thought
TXT There were no standards, for instance, for integrating third-party systems inexpensively; software products such as our commerce server provide this integration today. Companies will see lower costs going forward as the result of standards and of increased functionality in commercial software packages. Even as we pioneered solutions, our central IT budget, which covers these and other major business applications, decreased 3 percent between 1996 and 1999, mostly from standardizing data and consolidating the number of information systems we have.
The change would save customers a lot of disk switching to install products and reduce our cost of goods. India also used MS Sales to determine which special promotions to resellers actually increased sales for particular products. in France Microsoft's large account team analyzed which accounts had enough software to qualify for our highest-volume discount program and went to those companies offering them great deals. In cases where customers had decentralized purchasing, we were able to tell them the locations of all of their PCs and help them better control their purchases.
Sift the eighty cities again with an eye to an 8to-1 return on investment, the mini -71 mum ROI we think will justify a marketing program. Set ting an 8to- I bar would enable the m to weed out any cities where the percentage return migi-It be high but the absolute dollar revenue would be too low. The 8:1 ratio represents our typical marketing spend as a percentage of net revenue. "Get this nailed, and then tell me what you need," Jeff said. In a follow-up e-mail he added, "Don't let head count and marketing budget get in the way.