By J Vilanilam
This e-book introduces the reader to a short background of the evolution of advertisements on this planet and in India, together with: the industrial and social value of ads; the function of ads organisations within the production and dissemination of ads during the media; and especially, the sensible features of patron servicing and replica construction for various media
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Additional info for Advertising Basics! (Response Books)
Example text
What are the Jobs in a Communications Agency? Broadly, an agency can be divided into the account management (client servicing), creative, production, media, research, support services and administration departments. Account Management Today, most agencies hire young business school graduates as account management trainees. After training and probation, on confirmation they are designated as account executives. The promotion ladder usually begins with the Senior Account Executive, then the Account Group Head, Account Supervisor, Account Manager/Director, Branch Manager, General Manager, Vice-President, Executive VicePresident and finally the CEO of a company.
The promise of immediate concessions and freebies. Instead of measuring the effects of advertising in relation to the aims of marketing, it may be better to do it in relation to the aims of communicating the usefulness of the advertised product or service. When this is done, the standard of measurement is the communication effectiveness and not the sales increase. How many people read the advertisement, listened to it or viewed it? How many became aware of the usefulness of the product or service advertised?
Opportunity to take a peek at the marketing strategy for the future. Though it may not be possible to fully list the ingredients of the marketing environment for every product or service for the present or the future, one can make a list of questions that should be asked in relation to the market environment. Some of the key questions that should be included in the list have been given below: What is the company’s total production capacity? How many units are being produced? What is the total production value in rupees?